Apple’s Core

I recently read an article in Fortune about Tim Cook, CEO of Apple. This article focused on Tim and his leadership approach (Fortune voted him the best leader in the world this year).

In the article, Tim shares about his thoughts on culture or the core of a company. I liked his take on it. He said, “The culture of a company to me defines how excellent it will be, how helpful it will be, how ambitious it will be, how innovative it will be. But, if there’s self-honesty in the culture, [it also defines], how quick it is to admit the mistakes that every company makes. There is a whole set of things. Does the company have integrity or not? Does a company desire to do something more important than simply make money? Is there a reason for being, and do the employees really get the reason for being?”

Read more