When Your Business Team Members Don’t “Get It”

basketball players straining to grab a loose ballThe best basketball players in the league get it. The original Dream Team’s Michael Jordan, Magic Johnson and Larry Bird come to mind. They understand the game so intuitively, it’s second nature to them. They make playing seem effortless. 

In my article on building your business dream team, I stated that you must have players who passionately share your vision and have the skills to help your business win consistently. Your players must get it, want it, and have the capacity (GWC™ in Traction terms) to consistently deliver what their position on the team requires.

So what does “get it” really mean?

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