What the Heck Is a Company Vision, Really?

signpost that says "values," "mission," and "vision" | What is company vision really?

Many companies don’t communicate their vision to employees, and this leaves the entire organization wondering, “Where are we going?” If your employees don’t know where you’re going, how can they help you get there?

In fact, many employees don’t even know what a company vision is. A company’s Vision, simply put, is a matter of defining:

  • Who you are
  • Where you are going
  • How you will get there

 

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