Imagine you’re playing a sport but you can’t see the scoreboard. You don’t know the score; you don’t know how much time is left on the clock. You’re not sure if you’re winning or losing, and the frustrated coach tells you, “Just play harder.”
“We are an organic growth company, not an active growth company.”
This is a verbatim quote from a recent client session. While there’s nothing wrong with these words, there is a challenge when relying on “organic” (or passive) growth when you want to double your sales revenue this year.
“Everyone lives by selling something,” according to Robert Louis Stevenson. We are all selling, all the time. We may not see it that way, but we’d benefit by taking a large part of the mystery out of selling. Keep the mystery in place and we don’t meet growth goals. Worse yet, we get into real trouble.