LIVONIA, MI. Gino Wickman, founder of the Entrepreneurial Operating System® (EOS), and his co-author Mark C. Winters have released a new business book that sheds light on the two most critical roles in the success of any business: the Visionary and the Integrator.

Rocket Fuel: The One Essential Combination that Will Get You More of What You Want from Your Business demonstrates how businesses need both a Visionary and an Integrator in order to get to the next level of success. Visionaries are known for their groundbreaking ideas, but they often don’t have the skills to make those ideas a reality. Integrators excel at implementing initiatives, but they don’t have the foresight or imagination of a Visionary. According to Rocket Fuel, both roles are critical to drive a company forward.

“Without an Integrator to turn a vision into reality, a Visionary is far less likely to succeed long-term and realize the company’s ultimate goals,” Wickman said. “Likewise, without a Visionary, an Integrator can’t rise to his or her full potential. When these two people share their natural talents and innate skill sets, they have the power to reach new heights at virtually any organization.

Rocket Fuel is Wickman’s third book and builds upon the business concepts of his previous books. Traction, introduces the principles of the Entrepreneurial Operating System (EOS) and Get a Grip, co-authored with Mike Paton, illustrates how to implement it in a business.

Rocket Fuel examines the two most critical leadership roles in a business and helps Visionaries and Integrators understand how to find each other and work together. The book also includes assessments to help readers determine if they are a Visionary or an Integrator so they can understand their needs and find a partner.

“We’re very excited about the potential effect Rocket Fuel can have on small businesses,” Winters said. “The title captures the significance of the Visionary-Integrator partnership. When these two people work together, the impact on a company’s success is unparalleled.”

A free chapter of Rocket Fuel is available for download at the EOS Worldwide website:

The book is now available for purchase in bookstores, and online through Amazon, Barnes & Noble, and

About EOS Worldwide

For over 14 years, EOS Worldwide has given entrepreneurial managers and leaders a complete operating system and a suite of simple, practical tools for getting everything they want from their businesses. The Entrepreneurial Operating System effectively strengthens businesses in most industries, and helps align assets, resources, and human energy to exceed expectations. EOS Worldwide is based in Livonia, MI. To learn more about the Entrepreneurial Operating System, visit

Press Contact:

Marisa Smith

The Whole Brain Group

(734) 929-0431

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