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Do You Know Your Customer’s “Psychographics”?
The Vision/Traction Organizer™ includes a section called “Marketing Strategy.” It is designed to identify who your ideal customer is and what you should be saying to them in all your marketing and sales campaigns.
A clear, well-defined marketing strategy must align with your Core Focus™. A clear, well-defined marketing strategy enables your people to …
Strong Core Values Guide Smart Decisions
Identifying company values, along with a mission and vision of the future, is considered table stakes if you want to run a successful company. But integrating and living by those values is more difficult than it seems.
It’s still common for leadership teams to go through elaborate exercises to craft a set of company values
Lead Now: Why A Clarity Break Is More Important Than Ever
Video excerpt from the EOS Lead Now Webinar: Leading In A Time Of Crisis. Watch the complete video here.
If you’re an entrepreneur or a business leader and you’re feeling ‘frozen in place,’ you’ll want to get unstuck as soon as possible so you can lead your company and your people.
In the best of …
From Piloting Presidents to Guiding Entrepreneurs
The best way to understand what makes EOS Implementer Mike Wolfgang successful is to look at his time at Western Graphics in St. Paul, Minnesota.
When Mike stepped in as the company’s president and COO in March 2014, the company—and the entire printing industry—was struggling. So Mike made several key changes: He created a client-focused …
Lack of a Good Scorecard = Avoidance of Accountability
Peter Drucker once said, “what gets measured, gets managed.” I’m beginning to understand the true meaning of his words as I work with my clients and businesses I own.
In strengthening the Six Key Components™ of a business, the Data Component™ is often the last to get attention.…
How Can You Promote Healthy Conflict In Your Business?
Do you remember the story of the Emperor’s New Clothes by Hans Christian Andersen? When all his courtiers were too afraid to tell the Emperor that he was naked for fear of being labeled stupid?
Ever feel that sometimes your team might be trying to tell you something but can’t?
This is the result of …
