Is That Really a Rock?
Mike Paton
July 30, 2020
Rocks are just priorities — the 3 to 7 most important things you must accomplish in the next ninety days. Company rocks are priorities for the company, departmental rocks are priorities for your department, and individual rocks are priorities for you or another individual. As simple as that sounds, it’s easy to overcomplicate rocks.
There is no magic formula for what constitutes a rock — it’s simply a priority that will take longer than 7 days (those action items are To-Dos) and up to ninety days to complete.
Here are a few questions I get asked often in sessions, with corresponding answers.
It may be that you and your leadership team feel frustrated and stuck, not getting what you want out of your business. What’s worse is that you may not even be able to put your finger on the reasons why. 
Great leadership involves the relentless pursuit of