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BY Ben Berman

The Dangers of Shiny Things

business distractionsThere’s a term to describe tempting opportunities outside of an organization’s core competencies: “Shiny Things.” 

Like sparkling diamonds or the flashing lights of fame, these opportunities beckon. Shiny things lure even the most rational leadership teams into poor strategic choices with real implications. When confronted with a new opportunity — a shiny thing — you’ll need to ask if it is a “core” or is it a “lure”

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