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BY Dan Zawacki

What the Heck Is GGOTO?

I have a little ritual with my clients I’d like to share with you. At the start of an annual, quarterly, or Focus Day™ session, I write GGOTO on the whiteboard at the front of the room. What the heck is GGOTO? It stands for the greater good of the organization.

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Yes, You Need a Guarantee

I’ve always preached to my clients to make sure they have a guarantee. Most of them just don’t like to do them. Some worry they’ll lose money or their guarantee will sound cheesy. My solution? I explain to them that, yes, you need a guarantee. And you need a solid one your entire company can stand behind.

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