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Ray comes from a long line of entrepreneurs. Both grandfathers, his father, two younger brothers and son were and are entrepreneurs.

For a decade after graduating Pepperdine University, Ray was one of San Diego’s top commercial real estate brokers. Beyond his love of helping his clients purchase or lease the right commercial property to achieve their goals, he discovered he had a knack and passion for mentoring and coaching newer real estate brokers to become more successful more quickly. “I quickly discovered that 70% of one’s ability to become more successful was attitudinal meaning their ability to be open and receptive to new ways of thinking and 30% came from implementing new strategies and behaviors.” The other variable that plays a role in becoming more effective was a person’s willingness to be uncomfortable as they worked through the discomfort of learning and mastering a new skill or behavior.

For the past 27 years, Ray has improved the performance of over 200 leadership and sales teams in a wide variety of industries. Central to his nearly four decade long track-record of improving individual, team and company performance remains finding entrepreneurs and executives who are receptive to new ideas and are willing to work through the discomfort of developing new skills.

Ray’s grandfather, Burt Weil, co-founded two companies that are still in existence today some 60 plus years later. Ray’s grandfather taught him that the key to long term success was that if a company takes great care of its employees, those employees will in turn take great care of their customers and as a result, shareholders would be appropriately rewarded. Financial success can’t be the primary goal of a business, it’s the by-product of taking great care of employees and customers alike.