Service Areas: Greater Grand Rapids Area, Michigan

I help entrepreneurs and their leadership teams better prepare for obstacles and opportunities, solve root problems, and gain Traction in their business.

About Me

Implementer Category: CertifiedImplementer Tags: grand rapids grcoc

What Can EOS Do For Your Business?


Getting everyone in your organization 100% on the same page with where you’re going and how you plan to get there.


Instilling focus, discipline, and accountability throughout the company so that everyone executes on that vision—every day.


Helping your leaders become a more cohesive, functional, healthy leadership team.

What is EOS®

EOS (The Entrepreneurial Operating System®)

Are you feeling stuck?  Has your business hit the ceiling? 

EOS is a simple, proven business operating system that can help your entrepreneurial organization clarify, simplify, and achieve its vision.

Look at your business in a whole new way – through the lens of the Six Key Components™.
The EOS Model® provides a visual illustration of the Six Key Components of any business in any industry that must be managed and strengthened to be a great business.

Want to learn more?
Implementing EOS is a journey to strengthen the Six Key Components of your business. The first step in that journey is to schedule a 90 Minute Meeting. To schedule that meeting click the button below.



When you work with me as your EOS Implementer®, we will follow The EOS Process, a proven way to put all the pieces together, incorporating each of the EOS® Tools in the right order to best strengthen each key component of your business.

All EOS Implementers Share These Core Values:

Humbly Confident

Open, honest, real and well-practiced, ready to make a positive difference.

Grow or Die

Driven to maximize every situation and take ourselves and our clients to the next level.

Do what we say

Sometimes more, never less.

Do the right thing

Never betraying a trust and doing whatever it takes to resolve every issue so people can move forward.

Help First

Subordinating our personal interests to advance others, always giving value before expecting anything in return.

EOS Track Record

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Full Day Sessions
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Companies using EOS Tools
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Global EOS Implementers

What My Clients Say

Hear it directly from transformed businesses.

EOS has been a game changer for us! We now have the tools to prioritize and organize everything we need to get done as a rapidly growing business. We can see the path forward, and real steps to achieving our big dreams.

Kristi Hawley

Owner - The Derm Institute of West Michigan

What we accomplished in 1 day with Barb, would have taken us months on our own to get just a fraction of this accomplished. We have more clarity, direction and alignment now, setting us up for future success!

Wendie P.

Executive Director

I've known for months that I needed more help in the business, but was struggling with what to hire. After building out our Accountability Chart with Barb, it brought to light exactly what was missing in our organization and which roles we needed to hire first.

Maurice Israel

Owner - Network Computer Pros

Companies Running on EOS



  • No Cracks in Our Teamness: The Importance of Alignment in Decision Making
    on May 25, 2023

    As an EOS implementer, a common challenge I see in leadership teams is the lack of alignment in decision-making. Even when a decision is made, there can be differing opinions on whether or not that was the right solution. Of course it’s important that relevant, differing opinions are heard, but […]

  • ELMO: A New Approach to Effective Communication
    on April 18, 2023

    Effective communication is key to the success of any team. However, many teams struggle with cutting each other off and wasting time talking about unnecessary things. If your week is already full of meetings, it’s frustrating when the team becomes stuck in a loop around a particular topic. With […]

  • What to Do About To-Dos
    on April 6, 2023

    Do you have a to-do list? If so, how often do you get everything crossed off your list? As a business owner or leader, you likely find that your list gets longer rather than shorter as the week progresses. Based on my experience, I offer the following suggestions on what to do about to-dos.

Speaking Engagements


There are no current upcoming events. Please check back regularly and follow us on social for the latest news and events!


We Run on EOS Visionary IDS® Session | 1PM ET

Connect and collaborate with other Visionaries to IDS issues. Hear what other entrepreneurs want to know and how they solve issues — facilitated by an EOS Implementer® .

Great Boss™ Workshop – Virtual

In this workshop, EOS Implementer Joe Paulsen will teach you 5 Leadership and 5 Management Practices that will help you be a Great Boss. They’ll also teach you a process and give you some simple tools that will improve your communication skills, create clear expectations, and help you deal with common “people issues”.

Self-Implementer IDS® Session | 2PM ET

The Running on EOS™ Community is tackling self-implementing EOS this month, so start putting together your list because you’re invited to join us for a virtual IDS session!

If your team is struggling with using EOS Tools, getting aligned and on the same page, or just not seeing the results you’re looking for, there’s an opportunity for you to level up your EOS implementation! And the good news is – you’re not alone. There’s an entire community of businesses running on the same operating system as you!

We Run on EOS Integrator IDS® Session | 1PM ET

Connect and collaborate with other Integrators to IDS issues. Hear what other number two leaders want to know and how they solve issues — facilitated by an EOS Implementer®.


How Strong is Your Organization?

Measure the strength of your company with our Organizational Checkup®.


Strengthen the Six Key Components™ of your business.

Free Chapter of Traction

Inside Traction, you’ll learn the secrets of strengthening the Six Key Components™ of your business.

Claim Your Free Copy of Traction

See how you can start getting everything you want out of your business by ordering your copy for free, on me. 

Contact Me


Follow Me

Introducing EOS ONE™

The #1 Tool for EOS Execution

Easily execute EOS Tools throughout your organization with EOS One. Get up to 6 months of EOS One FREE when you work with me as your EOS Implementer.

Get Your Business Laser-Focused Today.

Request a free 90 Minute Meeting with me to learn how your business can benefit from EOS.


Base Camp


Client Portal



Let’s Talk!

Request a FREE 90 Minute Meeting with me and let me show you how EOS can eliminate common business frustrations, or just contact me with any questions.

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