The Core Values Book

After completing the Core Values exercise for your organization (learn how on pages 34-45 of Traction) you can make them come alive with a Core Values Speech (see examples on pages 39-44 of Traction) and also with your company’s Core Values Book. This book captures stories from employees, customers and vendors about how your company’s values resonate with them. Let them tell a story about how one or more of your values supported a fellow employee or how it gave a customer a reason to return.

A few months ago I heard Tony Hsieh (pronounced “Shay”), Founder and CEO of Zappos speak about how Zappos built their business on a foundation of “committable values”. Tony encouraged everyone in his company to tell their “Values Story”. They were published in a “Culture Book” that was continuously updated and shared with everyone. Tony argues that building and nurturing your company’s culture is the best way to build your brand. And it works! Tony recently sold Zappos to Amazon for $1.2 billion.

Whatever core values you choose (none of my clients have the same core values) you must be committed to them and be willing to live by them. This is where a lot of companies fall short. They publish a set of values and then walk away from them. They don’t hire and fire around them. They don’t develop relationships with their customers and vendors around them. And, it doesn’t take long for people in the organization to become cynical. Each value has it’s “moment of truth”, where it is tested. If you don’t walk the talk by making the right choices, the values become hollow.

What’s the story that your employees will tell and how many pages will fill your company’s Core Values Book?

Related Posts

Discovering Your Personal Core Values

While there is no secret combination to a successful entrepreneur, I consider having core values and confidence critical to a successful business. But like everything, when you own your own business, it doesn’t come easy.

Read on »

Five Steps to Discovering Your Personal Core Focus

Every business Running on EOS™ adds its company Core Focus to its V/TO®. It can take some time to identify an organization’s Core Focus. But what about each team member’s Personal Core Focus? I’m here to help by offering you five steps to discovering your Personal Core Focus.

Read on »

Why a Company Needs a Visionary and an Integrator™

If you own a business, you likely started out doing everything yourself. So, it can feel unnatural and difficult to let go of responsibilities as you start adding team members. However, if you want to take your business to the next level, you’ll need to have someone whose skills complement your own. That’s why a company needs a Visionary (aka CEO) and an Integrator (aka president) to succeed.

Read on »

Subscribe to the EOS Blog

Subscribe to the EOS Blog:


Base Camp


Client Portal



Search the EOS Worldwide Blog

Skip to content