Living by a set of core values is the most critical foundation for running a great business and living a great life. The first section of the EOSยฎ Vision/Traction Organizerยฎ (V/TO) is โcore values.โ But to have any meaning, you must live your core values. You canโt just have words on a page, vinyl letters on a wall, or recited chants at company meetings. Giving LIFE to core values makes them real.
The Purpose of Core Values
Core values outline the fundamental pillars of culture. They must โguide when there is no guideโ and โinstruct when there is no manual.โ
Yes, the written words matter. They must effectively convey an organizationโs (or individualโs) core beliefs and convictions. But they only come alive when someone lives them. We can do this by telling stories and giving examples of core values in motion. We must find evidence of the values being lived and then celebrate that!
Going Above and Beyond
Years ago, I sat on the leadership team of a vibrant company that provided services for seniors, including in-home nursing care. The company had the core value โabove and beyond,โ with several sub-bullets describing it. One of those sub-bullets stated: We go above and beyond to care for our patients.
One very cold day in Minneapolis, a power failure left several homes in an area of the city without heat. Our team called all our clients in that area to check on them. Most were fine, but one older woman โ Iโll call her Charlotte โ wasnโt. She didnโt have anyone nearby to help and no backup source of power or heat.
A nurse from the team went to Charlotteโs home with some needed supplies. Then she checked on her the rest of the day. When the power came on, her heat still hadnโt been restored. At 9 p.m., the nurse left her home and went to Charlotteโs. After making several phone calls, the nurse learned a technician would need to come into the home to restore Charlotteโs heat, which made Charlotte nervous.
The nurse stayed with Charlotte until after midnight to ensure the tech visit went as planned and that the furnace worked. THAT became a real-life legend of the core value โabove and beyond.โ Not every employee would encounter a similar scenario. But having that story in a repository of core values made the core value truly come alive.
Figure It Out
I recently met with the founder of a company Running on EOSโข, who has the core value of โfigure it out.โ Sounds simple enough, doesnโt it? Just be resourceful in problem-solving until you find a solution on your own.
The founderโs team worked hard to describe in words what โfigure it outโ meant as a core value.
Nothing really stuck until the leaders shared recent and relevant examples. They celebrated employees who took risks, spent company money to address challenges, and proactively attacked problems without waiting for directionโฆ or permission.
Now the leadership team works to praise โfigure-it-out behaviorโ even when that behavior doesnโt produce a visible victory. Thatโs because the behaviors coming from living the core values mean much more than the single outcomes.
Summary
Do you have a repository of stories and examples that illustrate in real-life ways how your company lives its core values?
Along with your EOSยฎ core values speech, you might consider collecting real-life stories and examples to give those values life. Sharing these stories can powerfully shape decision-making, behaviors, and culture.
Some experts say that you canโt create or build culture. Rather, they say that culture evolves organically and independently. Then, following this logic, if a great culture were to blossom organically, you couldnโt predict how long this happy accident might last.
I think about it differently! Leaders can intentionally build culture by telling stories and showing real-life examples of their core values. Praising the protagonists and celebrating their behaviors as the standard helps codify and strengthen company culture.
I often recommend that my clients set a Rock to build or expand their collection of core values stories. Try it out in your companyโฆ Iโm willing to bet it will give life to your core values.
