Gaining Traction by Identifying Your Quarterly Rocks

Gaining Traction by Identifying Your Quarterly Rocks

Business coaches teach their clients the importance of setting the right quarterly goals. Quarterly goals – or Rocks as we call them at EOS® – serve as the building blocks for long-term business success. Our coaches show clients how to gain Traction® on their big goals by identifying quarterly Rocks. So what does all of this mean for you as a business owner?

What Are Quarterly Rocks?

Quarterly Rocks are the three to seven most important things your company, department, or team must complete within the next 90 days. Rocks represent goals that will take longer than seven days to complete. They allow you to break down a large project into smaller, digestible tasks with clear deliverables and timelines for your long-term plan.

Regular review and refinement of your goals help you break down seemingly monumental feats into smaller, more manageable projects. Give heavy consideration to the goals of your 1-Year Plan and, ultimately, your 3-Year Picture™.

By focusing on keeping the 1-Year Plan on track, you automatically get on the right path for even longer-range goals.

Company Rocks prioritize actions for the entire company. Departmental Rocks represent the most important things that must happen to achieve goals at the department level. Finally, each team member will have their own individual Rocks to prioritize specifically for their role.

Why Do We Need Rocks?

Teams need to regularly review and prioritize your long-term goals if you want to accomplish them. Often we become so focused on day-to-day tasks in the business that we lose sight of future planning.

And meetings once a year just won’t cut it. Think about how much happens in your business throughout any given week, never mind throughout a whole year!

Quarterly meetings narrow the big picture goals to just the most critical priorities for the next 90 days. By establishing Rocks, you keep your leadership team laser-focused and working towards completing your objectives. And this helps everyone to focus on the future.

Then, by reevaluating goals each quarter, your team can determine the priorities for the next 90 days. And ultimately, this makes gaining Traction in your business easier … one step at a time.

By the way, gaining Traction doesn’t just mean increased sales or growing a more extensive customer base. Rocks will unite the entire company behind each objective set forward for the quarter.

Making SMART Rocks

Creating a 90-Day World® for your company provides clarity and focus so that everyone works towards the same goals.

But Rocks can only be useful if they follow the typical benchmark for goals by making them SMART:

  • Specific: no wishy-washiness here, get a very clear scope
  • Measurable: How will you objectively know you’ve achieved your goal?
  • Achievable: big goals belong on 10-Year Targets or 3-Year Pictures
  • Relevant: Will this move the needle for your company?
  • Time-based: ideally, quarterly Rocks should be complete before the next Quarterly meeting

This can take some work to get this process right. But it will get easier each quarter to get your leadership team on the same page and create better Rocks. And when everyone focuses on the right priorities for your business, that effort will be well worth it. That’s where you get Traction.

Need some help getting started? Get Matched with an EOS Implementer for a free 90 Minute Meeting!

New call-to-action

Related Posts

Four Steps to Solving Issues

When coaching a team to run on the Entrepreneurial Operating System® (EOS®), I love showing them how to actually solve their issues. At EOS, we say issues are problems, challenges, obstacles, opportunities, and new ideas worth your attention. Issues can be anything – good or bad – that your team may need to resolve. As part of the Level 10 Meeting™ agenda, leaders Identify, Discuss, and Solve (IDS™) business issues for the majority of the meeting. Below I’ll break down the four steps to solving issues forever.

Read on »

How to Rock Your Priorities

Early on in the journey to mastering running on the Entrepreneurial Operating System® (EOS®), I occasionally encounter resistance from leadership team members. During a mid-quarter check-in, they’ll complain about the “extra work” caused by their Rocks or quarterly goals. We worked hard in previous sessions to identify the MOST important priorities for the business for the next 90 days. What caused this head-scratcher? To learn how to rock your priorities, we have to get to the root cause of this common complaint.

Read on »

The Evolution of “Team One”

Many business leaders make it to the top by looking out for Number One (aka themselves). When the company they work for begins running on the Entrepreneurial Operating System® (EOS®), they have unlearning to do. EOS requires the leadership team to act as an actual team. Instead of looking out for Number One, they evolve into “Team One.”

Read on »

Subscribe to the EOS Blog

EOS Worldwide

Subscribe to the EOS Blog:


Base Camp


Client Portal



Search the EOS Worldwide Blog

Generic filters