Entrepreneurship is in my blood. I grew up on a century farm in central Iowa working in the family business each summer, and began my sales career early—in elementary school—selling all the Thin Mints® it took to earn a spot to horse camp!
Soon after college, side projects led me to co-found an internet marketing company, where I quickly experienced all of the challenges that come with running a fast-growing company. Although we earned a FastTrack Award and recognition as one of the Michigan 50 Companies to Watch, I struggled to find a SIMPLE way to run the business. I just wanted a simple road map for the “back office” stuff, so we could focus our energy on doing great work for our clients!
By the time a handful of people suggested the book Traction, I finally read it. And for over a decade since then, the Entrepreneurial Operating System® (EOS) has been an integral part of my life. First as a self-implementer, later hiring a Professional EOS Implementer®, and eventually turning every coffee conversation into a sharing session about “this really cool tool called a V/TO”… And how lucky am I to have turned helping entrepreneurs implement that really cool tool into my calling!
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