In the military, you don’t just step off without knowing where you’re headed. You visualize the terrain, plan the checkpoints, and make sure the whole unit sees the same map.
Let’s clear something up right now: marketing isn’t about doing more. It’s about saying less, to the right people. In EOS, your Marketing Strategy isn’t a 50-page plan with hashtags, branding workshops, or mood boards.
Let’s talk about your Core Target. It is the long-range objective that gives your business direction and firepower. In EOS, it’s your 5–30 year goal. Not a wishlist. Not a dream.
If you’re run a veteran owned business, you already know what mission focus feels like. In the military, the mission isn’t optional. It’s clear, it’s simple, and everyone’s aligned. That’s
If you’ve worn the uniform, you know the 5 Paragraph Order like muscle memory (and for the civilians out there, of course there’s an acronym): SMEAC—Situation, Mission, Execution, Admin & Logistics,
Let’s talk about a tool that fixes one of the biggest hidden problems in most businesses: nobody knows who’s really accountable for what. You’ve probably got an org chart somewhere—probably made
