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Companies are made up of people. And sometimes people don’t get along. Sometimes people are inconsiderate or forgetful. Sometimes people lack motivation and stop caring whether they produce good work. And all of that has the potential to hurt your business.

Few executives enjoy sitting an employee down to have the “we need to talk” talk. But sooner or later, it becomes unavoidable. How can you have that difficult conversation in a way that promotes positive results?

“Buy-in” is one of those business catchphrases that is so overused, nobody seems to know what it really means anymore.

You already know it’s important for your employees to buy in to what your company is doing. But what does that really mean? We should start by calling buy-in what it really is: emotional engagement. And what is emotional engagement? It’s the “why” of your company and your people.