Many companies today use their corporate values in their marketing plans to attract new customers. They’re missing it. Your corporate values describe your culture, the way you are inside the
According to the U.S. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50%
“The best way to predict the future is to invent it.” Nope, this isn’t a quote from Abraham Lincoln, but Alan Kay. The converse is from Yogi Bera, “If you
Most business owners are eager to see a lot of things happen for, and in, the business each year. So eager that they usually try to do too much. This
To help focus their company’s limited marketing and sales resources, and define how to best serve their customers, EOS® businesses also define their 3 Uniques™. he three uniques are those
Just a little over 20 years ago Zappos went live as an online shoe retail store. Naysayers argued that it would fail. Can you guess why? Because we want to
