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Traction Tip: Identifying Your Target Market

Your marketing strategy is essential to finding and attracting the right customers for your business. Do you know who your “right customers” are? If not, you may be trying to get everyone and anyone to do business with you. Defining your ideal client helps you focus on how to spend your limited time, money, and

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Traction Tip: Right People

Great people are essential to achieve a great vision. Great people for your business must share the vision for the business and be nurturers of the company’s culture. Sharing the company’s vision is up to the leaders – and necessary to get all the human energy focused on what matters. Businesses operating on EOS® use

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Traction Tip: Core Focus

Last month we discussed “Delegating,” and this topic ties right in. Entrepreneurs often struggle with offloading decision-making to the rest of their team. Most likely, this isn’t an issue with their leaders or employees, but a problem that the entrepreneur must fix: No vision. Without a common, agreed-to vision that is shared by all, every

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