
Since deciding to write Process! more than two years ago, my dear friend and co-author Lisa Gonzรกlez and I have gotten a very consistent response from the hundreds of entrepreneurs and leaders in our networks:
โWhy the H-E-double hockey sticks would you write an entire book about process?โ they ask, though perhaps with less restraint. โEspecially for entrepreneurs?โ
Itโs a fair question.
But itโs also the first and most important ANSWER to their question. Most entrepreneurs and leaders of rapidly evolving companies are either ambivalent about process or downright opposed to it. Lisa and I are determined to change that by igniting peopleโs passion for process because we know itโs vital for those who want to run better businesses and live better lives.
We know this is true because weโve seen our own clients, and those of the other 500+ colleagues around the world, struggle more to strengthen the Process Component than any of the other Six Key Componentsโข. If you and your team still have โCore Processes FBAโ (followed by all) on your long-term Issues List, you know exactly what weโre talking about. And you are not alone.
Thatโs why our first goal is to change the mindsets of those readers who donโt believe the Process Componentโข is as vital as the five other Key Components. In the book, we explore and debunk three common myths that cause the anti-process bias with which many of us struggle:
- Iโm not process-oriented.
- Process takes too much time.
- Process destroys freedom.
If youโre resisting one or more of those myths, weโll help you reject these understandable but limiting beliefs and truly embrace the power of process. Weโll also help you understand the many benefits of doing process work and the potentially devastating costs of avoiding it. Our goal in Section I of the book is to help you and your leadership team fully commit to strengthening your companyโs Process Component.
That brings us to our second reason. We also wanted to clarify and simplify โprocess work,โ teaching it in a way that entrepreneurs can understand, embrace, and master. There are some great process books and training programs in the world, but most describe an approach that feels too complex, time-consuming, and rigid for the typical entrepreneurial leader. So, in Process! we walk readers through the simple 20/80 approach to strengthening a companyโs Process Component favored by companies running on EOSยฎ. Itโs clear, simple, and practical โ no matter the level of process expertise you and your teammates possess. Heck, we even tried to make it fun.
Weโve summarized that approach with a visual tool weโve lovingly named โฆ
As you can see, the first step in the process is adjusting your mindset and committing fully to the journey ahead. From there, we walk step-by-step through two EOS Tools โ the 3-Step Process Documenterโข and the FBA Checklist. These are simple, practical tools, but using them isnโt always easy. Thatโs why we provide clear guidance, real-world advice, and resources, tricks, and tips that will help you and your teammates truly strengthen your businessโs process component.
Why? Because weโve seen firsthand that businesses with a strong process component get consistently better results and free up their owners and leaders to live better lives. If thatโs what you want, please learn more about Process!. Download a free chapter, order the book, or review additional content from Lisa, me, and EOS Worldwide. Itโs a vital first step in setting you and your business free.
