CASE STUDY:
Big Fish Co.
About the Business
Business Name
Industry
Construction
Services/Niche
Roofing, siding, solar panels
Location
Pittsburgh
Company Size
25
Doors Opened
2015
Began Running on EOS
2017
EOS Implementer
Meet their Founder
Benny Fisher
Founder and Visionary, Big Fish Company
Benny Fisher, founder and Visionary of Big Fish Company, was stressed because his Pittsburgh roofing business grew faster than he could handle. To cope, he self-medicated to the point where he overdosed and nearly died. Through Running on EOS®, Benny found the process guardrails and direction he needed to run a successful company and become an inspiration to others.
Meet their Implementer
Ken Kooistra
Certified EOS Implementer
Ken understands the kind of issues that keep you awake at night: financial struggles, partner struggles, and employee tensions. He understands the process and has the knowledge of what it takes to make a business work. He finds joy in seeing companies get to the place where employees and leaders are unified.
Business Frustrations
Lack of Control
No Systems in Place
Benny is a natural salesman, so the job orders flowed in. He’d struck gold by filling the gap he’d seen earlier. But as his business exploded, without systems in place, work piled up and added to Benny’s stress, eventually leading to professional and personal collapse.
Profit Pressure
More Mouths to Feed
As Big Fish Company’s work order list grew, Benny hired more people. A well-meaning business coach suggested that he raise his rates because he was responsible for the livelihoods of other people now, not just putting food on his own table.
Hitting the Ceiling
Growing Pains
As the work orders piled up, Benny figured there was something wrong with his brain that he wasn’t able to keep up. He hired more people, but things kept fritzing out, and he was losing money instead of making it. The pressure got to be too much.
People
The Wrong People Make Going to Work Suck
Benny suffered a string of Wrong People in the Right Seats on his leadership team, hiring people who were good workers but didn’t have a leadership mentality or minds for business.
EOS Solutions
Benny was introduced to EOS through a weekly owner’s group meeting when someone recommended he read Rocket Fuel. He knew he needed some type of system to organize his roofing business and himself. Big Fish Company received the most value from:
The People Component®
Right People in the Right Seats
Benny experienced problems with his leadership team from promoting a hodgepodge of good people who didn’t have leadership skills. Using The People Analyzer®, he’s since become more intentional in bringing on people who GWC™ (Get, Want, have Capacity) their seats and align with Big Fish’s Core Values.
The Process Component®️
Documented and Followed By All
Benny knew he needed a system to help focus his ADHD brain and get everyone in his company on the same page. Documenting processes, using the 3-Step Process Documenter, created the guardrails he needed to use all his positive skills without burning the place down.
The Traction Component®️
The Meeting Pulse®
Part of the magic of Running on EOS™ is that Benny can pursue his dream of motivating other entrepreneurs without being stuck in the daily details of his own business. Yet he still feels connected to everything in his business by attending weekly Level 10 Meetings™, Quarterlies, and Annual sessions.
Gaining Traction®
Just as Big Fish got everything up and running, tragedy struck Benny’s family. His brother was murdered at 28 years old. But because of Benny’s renewed control of the business’s operating system, money, people, and growth, he was finally able to let go and step away to be with his family in Ohio during the investigation.
Big Fish on the We Run on EOS Podcast
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Why We Run on EOS®
“EOS literally saved my life. I tell everyone that. Now, I use my success to help other people by sharing my journey. I can be super vulnerable with people.” ~Visionary Benny Fisher
Resources Mentioned
Find these resources and more in the free downloadable EOS Toolbox™
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