Vision – What Do You See?

I recently posted this image on Instagram. My reason for posting was the difference of the two $10 bills as if I was playing the Highlights magazine game – Can you spot the Differences? The response is what surprised me – everyone had a different vision – just like in a business. Some noticed the dates of the bills, another joked that John Adams was a favorite President [yes, Hamilton is on the bill], another noticed the graphic updates for counterfeit reasons and there was the inflation comment. Everyone had a different vision of the posting.

 What is YOUR business vision? 

Is your leadership team aligned around a Vision? What about your entire company – are they aligned around your vision?  Does everyone understand the importance of their role within the business and how it aligns with your Vision?

The genius of the Entrepreneurial Operating System® (EOS®) is an amazing tool called the Vision/Traction Organizer or V/TO for short. By answering eight questions, you will precisely clarify your vision. The eight questions are:

  1. What are your core values?
  2. What is your core focus?
  3. What is your 10-year target?
  4. What is your marketing strategy?
  5. What is your three-year picture?
  6. What is your one-year plan?
  7. What are your quarterly rocks?
  8. What are your issues?

In answering these eight questions, you are creating a roadmap for your company and identifying key measurables to drive results. Once your Vision/Traction Organizer is complete, you have a simple two-page strategic plan that includes revenue goals and measurables, a defined marketing strategy aligned with your core focus and business priorities for a 1-year plan, 3-year picture and a 5-year core target. Once complete you share this vision with every single employee to ensure they understand the overall vision for the company.  The V/TO drives your business towards success!


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