Get it, Want it, Capacity to Do it is a freeing concept for business owners — even though it probably goes against their instincts. Owners and leaders, especially in the early days, never think about what they want to do, but what they have to do.
Is the music you’re playing landing with your target audience? Are your sales team members playing together? Do they have the capacity to be their best?
Create a proven process that shows the way you provide your service or product to your customers, doing so allows you to better deliver success.
There’s a term to describe tempting opportunities outside of an organization’s core competencies: “Shiny Things.”
Like sparkling diamonds or the flashing lights of fame, these opportunities beckon. Shiny things lure even the most rational leadership teams into poor strategic choices with real implications. When confronted with a new opportunity — a shiny thing — you’ll need to ask if it is a “core” or is it a “lure”?