What is the Psychographic of Your Ideal Customer or Client?
August 11, 2015
In most cases, an entrepreneur believes that “everyone” is a potential customer. This is simply not true, and after clarity is achieved, a substantially lower number of candidates is revealed. That’s the bad news. The great news is that this smaller number—when you identify who, what, and where they are, and align all your marketing and sales resources and efforts around them—means that you’ll drastically increase your business-development results.
