Live With It, End It, or Change It
Do you have a tough decision to make?
Is there a challenge you’re currently wresting with? Let’s see if I can simplify it for you.
Is there a challenge you’re currently wresting with? Let’s see if I can simplify it for you.
Imagine living every day in “the zone,” doing what you love with endless energy.
One of the simplest disciplines to make sure everyone in your organization understands, buys in, and shares your company vision is doing a quarterly state-of-the–company address.
It’s a really strange time right now—kind of like a whipsaw—due to the chaos and massive cuts companies endured to survive in 2008 and ‘09 and then some relatively good growth in 2010 and ‘11 on the same amount of reduced resources. Leaders are in a frenzy right now due to the lack of capacity and certainty.
In most cases, an entrepreneur believes that “everyone” is a potential customer. This is simply not true, and after clarity is achieved, a substantially lower number of candidates is revealed. That’s the bad news. The great news is that this smaller number—when you identify who, what, and where they are, and align all your marketing and sales resources and efforts around them—means that you’ll drastically increase your business-development results.