When in need, phone a friend. Host Sue Hawkes connects with Brad Konik, CEO of Konik Technical Talent Network, and Jamie Munoz, Visionary and Integrator® at Catalyst Integrators. Together they dig into vision and its role in defining your business’s ideal client.
Brad learned that targeting the ideal client starts with the company’s vision. He recalls a moment early in his EOS journey when he was asked to take a step back from daily operations so that he could clarify the business’s vision. During that time, Brad realized that the company wasn’t about making money — it was about standing by its core purpose.
After that, Brad’s company hit its stride when he:
- Hired a director
- Let go of the vine
- Began to Delegate and Elevate™
- Created opportunities for open and honest employee feedback and input
Jamie also emphasized that Visionaries need time away to think big and to consider how they want their company to feel years down the road. When you know the purpose behind doing what you do, then you can cast the vision and align your team to reach your target client effectively. Your ideal client has the same desires and core values as you, so clarifying your vision is of utmost importance.
Jamie shares that sometimes she gets stuck as a Visionary and is tempted to give in to imposter syndrome. She’s learned that whenever this happens, she needs to hear an outside voice.
“When I get stuck, what do I do? I phone a friend. . . . Talk to somebody who normally inspires you.” — Jamie [21:55]