Most entrepreneurial leaders carry a clear picture of where they want their business to go. The challenge is getting that picture out of your head and onto paper in a way your entire team understands, remembers, and acts on. You may have explained your vision dozens of times, yet it still gets interpreted in dozens of different ways.
When that happens, you feel the drag.
Misalignment slows decision-making, creates confusion, and keeps you stuck in day-to-day firefighting instead of moving toward the future you imagine.
The Vision/Traction Organizer (V/TO) helps you cut through the noise and capture the essentials so your entire team can row in the same direction toward a common goal.
Why Articulating Your Vision Is So Hard
Entrepreneurs rarely struggle with imagination—they struggle with translation. You can see the future vividly. However, somewhere between your mind and your team’s understanding, things become unclear. You repeat the same message, and every person still walks away with a slightly different version of it.
That inconsistency costs you time and energy. People make decisions based on their own interpretations. Priorities drift. Conversations repeat. The business spins instead of moving forward.
It’s not a leadership flaw. It’s simply that most vision statements are too long, too vague, or too complicated to guide day-to-day behavior.
What you need is a way to distill your vision into something clear, simple, and shareable — something your team can absorb and own.
That clarity creates alignment. Alignment creates momentum.
How the vision/traction organizer works
The Vision/Traction Organizer, or V/TO, is a simple two-page EOS Tool that helps you capture where you’re going and how you’re going to get there.
- The Vision side clarifies your Core Values, Core Focus, 10-Year Target, Marketing Strategy, and 3-Year Picture.
- The Traction side outlines your 1-Year Plan, your Quarterly Rocks, and your Issues List.
Everything important lives in one place. No long strategic plan. No binder on a shelf. Just a simple, practical document your team can use to stay aligned every day.
Leaders consistently tell us the simplicity of the V/TO is what makes it powerful. When everything that matters fits on a single page, it becomes easier to communicate, easier for your team to internalize, and easier to revisit as your business evolves.
Related Reading: Defining Vision with the Vision/Traction Organizer
The Eight Questions That Bring Your Vision Into Focus
The Vision/Traction Organizer guides your leadership team through eight essential questions. When you answer them together, you eliminate assumptions and create true alignment.
1. What are your Core Values?
Your Core Values define the behaviors that make someone a great fit for your culture. They guide hiring, coaching, rewarding, and letting people go.
2. What is your Core Focus?
This captures your purpose, cause, or passion, and the niche where you excel. It keeps your team centered and protects you from distractions.
3. What is your 10-Year Target?
This long-range goal gives your team a clear destination and provides context for major decisions.
4. What is your Marketing Strategy?
This defines your ideal customers and the compelling message that attracts them. It drives consistency in your marketing and confidence in your sales conversations.
5. What is your 3-Year Picture?
This visual snapshot helps your team “see” what success looks like three years from now—revenue, profit, measurables, and what the business will look and feel like.
6. What is your 1-Year Plan?
These are the 3–7 measurable goals for the next 12 months that must happen to move you toward your 3-Year Picture.
7. What are your Quarterly Rocks?
Your Rocks create 90-day focus. They break the 1-Year Plan into bite-sized priorities that keep everyone aligned in the same direction.
8. What are your Issues?
Your Issues List captures everything standing in the way. When you identify obstacles at the root, you can solve them permanently.
Putting It All Together
When your leadership team answers these eight questions and documents them in the Vision/Traction Organizer, you gain a shared vision of the future. Priorities become clearer. Conversations become easier. Decisions become faster and more consistent.
And most importantly, everyone knows exactly where the company is going and how you plan to get there
Related Reading: What’s in Your V/TO?
Bringing Your Vision to Life
A clear vision is powerful, but alignment is what brings it to life. The Vision/Traction Organizer helps you capture clarity and translate it into disciplined execution, so you can finally move from vision to traction.
If you’re ready to get everyone rowing in the same direction, the Vision/Traction Organizer is a great place to start.
Download the Vision/Traction Organizer
To get even more value from the Vision/Traction Organizer, join EOS Academy. It’s a free learning platform with videos, tools, and guidance that help you put the work into practice and get more of what you want from your business.
