Grow With Purpose!

In his book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, Jim Stengel said it best: purpose mobilizes people in a way that pursuing profits alone never will.

leaderAccording to Stengel’s 10 year growth study involving over 50,000 brands, companies driven by the purpose of improving people’s lives far outperform the competition – so much so that an investment in the “Stengel 50” would have been almost 400% more profitable than an investment in the S&P 500! These companies are driven by why they are in business rather than by what product or service they are offering.

Purpose Mobilizes People

A strong business purpose enables businesses to recruit, unite, and inspire all those they touch, from employees to customers, ultimately helping businesses deliver superior profit and growth. The principle extends across all boundaries – industry categories, B2B, online, retail, services, geography, scale and age of business.

If you’re running your company on EOS®, you have a business purpose in the Core Focus™ of your VTO. It’s your Purpose/Cause/Passion (the reason for your business existence) together with your business niche. Are you fired up about it? Does your leadership team infuse the organization with energy around it? Are employees excited about being part of something bigger than themselves? If your Purpose/Cause/Passion has become a “check the box” item on your VTO, you will miss the benefits of having a compelling and contagious business purpose.

Purpose Transforms Culture

Here’s a story that illustrates how purpose transforms culture:

During President John F. Kennedy’s first tour of the National Aeronautics and Space Administration (NASA), he asked an employee, “What do you do for NASA?” The employee responded with enthusiasm, “I’m helping put a man on the moon!” Kennedy asked, “Wow, what’s your role here?” And the employee replied, “I keep the place clean!”

With the right mindset any job can be seen as meaningful!

Next Steps

This post originally appeared on the B.Inspired Blog in May, 2018.

Related Posts

Tidy Bow

Have You Mastered the Tidy Bow?

In a Monthly Navigation Meeting, Gino Wickman taught me the importance of a “tidy bow,” which involves thorough follow-up with all stakeholders about decisions and updates. This eye-opening lesson significantly enhanced…

Read on »
Dont Be So Nice Blog Image

Don’t Be So Nice!

In a recent session, a team began their check-in by identifying communication problems. This was odd because everyone in the company was sitting around the conference table. As the day wore on, I realized that the team was suffering from “nice” disorder.

Read on »


Begin your 30-day free trial of the simple-to-use, all-in-one software for getting more of what you want from your business.

Exclusively from the makers of EOS.

Subscribe to the EOS Blog

Subscribe to the EOS Blog:


Base Camp


Client Portal



Search the EOS Worldwide Blog

Skip to content