Topic: Traction

As I began to read this book, I was reminded of a book co-authored by Chip and Dan Heath in which they explain why a few ideas “stick” but most don’t. It can also be said about business initiatives in that some have “traction” but most don’t. That is Gino Wickman’s core thesis. As he explains, most entrepreneurs experience one or (probably) more of five common frustrations: lack of control, underperforming workers, insufficient (if any) profits, limited growth potential, and dysfunctional operations. In a phrase, they can’t “get a grip” on their business. What they need is what Wickman characterizes as a “holistic, self-sustaining system that addresses the six aspects of a business”: Vision, People, Data, Issues, Process, and Traction. What he offers is the Entrepreneurial Operating System (EOS) that, if “mastered” (i.e. installed and then maintained properly), will enable business leaders to integrate the six components of their business “into a powerful framework that will help [them] gain traction and realize the vision [they’ve] always had for [their] company.”

The acronym “S.M.A.R.T.” is a filter to create goals that are specific, measurable, achievable, realistic and timely. Each is important to setting goals but it’s the last one, “timely” that creates the urgency necessary to achieve a goal. And, nothing ensures timeliness like a deadline. Setting and then meeting business deadlines creates traction, and traction is the real test of an effective, cohesive leadership team. Without traction people are just spinning their wheels.

Great leaders keep themselves and their organizations focused on two things – their why and their what.

Gino Wickman’s book is called “Traction” for a reason. When an organization gains traction, it moves forward. Things change, issues get resolved, and the business improves in some meaningful way.