Topic: Traction

I was lucky enough to be one of seventeen Realtors to attend a workshop Gino Wickman presented several years ago. We were all ‘small’ business people looking for way to increase our selling potential. In one day Gino presented material that not only rocked our worlds, but gave us a plan to stop ‘spinning our wheels’ and gain the traction necessary to analyze, evaluate, set and meet our future goals. His ability to have us look inside ourselves to focus on purpose, activity and accountability has proven to be one of the best seminars I’ve ever attended. Can’t find a Gino seminar? Yes you can! It’s called TRACTION.

I read Traction in April 2010 and started applying it to my consulting business. We are an information technology consulting firm, with 10 consultants (including me) working on around 5 projects at any given time. Applying the EOS has brought about a big change in the way I approach my business. Our situation is typical of other consulting firms: 99% of the energy in the firm is spent on serving our clients, so not much attention is paid to “working on the business.”

How is your business doing so far this year? Are you satisfied you are doing all you can do to insure your top line will grow or your bottom line won’t shrink?

Traction, is a fantastic resource for business owners (one person businesses and up) who want to understand the PROCESS side of their business. The tag line for the book is “get a grip on your business”, which is exactly what this book is written to help you do. Guiding you through a process to think through the stages of HOW a business works and apply that to your own business. Like many business books, you are thinking about the parts of your business: vision, marketing, plans, obstacles, etc. But the difference in this book, is thinking about these concepts from a SYSTEMS approach. This is invaluable and the glue that binds many concepts together. Many business owners have many of the ingredients of their business (vision, mission, goals, etc.) but struggle to know how to implement all the elements in a system that is sustainable. The traction concepts help to put it all together in a process that supports the owner to stay focused, clear and positioned to move forward.