Gino Wickman is the author of the bestselling book, Traction, and is passionate about helping people get what they want from their businesses. To fulfill that passion, Wickman created the Entrepreneurial Operating System® (EOS®), a holistic system that, when implemented in an organization, helps leaders run better businesses, get better control, have better life balance, and gain more traction—with the entire organization advancing together as a healthy, functional, and cohesive team. Wickman spends most of his time as an EOS Implementer®, working hands-on with the leadership teams of entrepreneurial companies to help them fully implement EOS in their organizations.