S2E5: Challenging Integrator™ Norms | Moshe Mendlowitz and Chris Beer

Rocket Fuel
Rocket Fuel
S2E5: Challenging Integrator™ Norms | Moshe Mendlowitz and Chris Beer

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Moshe Mendlowitz has always had a clear vision for both his company and the values his team should embody. That’s why he insisted on speaking with Chris Beer about becoming his Integrator™ – even after she had said no the first time. 

The way Moshe and Chris align in both values and mission is huge to the success they’ve experienced in their partnership and the company. But having a long-distance relationship is filled with challenges. They both reflect on the early days of working together and what working in EOS® fractionally looks like. 

Moshe talks about how his EOS Implementer® shifted his mindset from believing he could be both the Visionary and the Integrator. He shares how working with Chris created the necessary accountability in the day-to-day grind that his growing business needed.   

Having a remote Visionary/Integrator relationship centers on balance. Chris shares the ways they stay on track and use a mix of in-person and online Same Page Meetings®. Moshe credits Chris’s commitment to the business, being flexible with her time to meet the needs of the business:

[10:40] “She has this way about her to earn the trust of everyone. And that’s one of our Core Values as well. But she really ‘exampled’ that she was there. There were never excuses for why she was there or not there. So even though she’s fractional, we didn’t feel like she was fractional.” – Moshe

Moshe sheds light on the moment he knew he needed to transition into a full-time Integrator and how Chris set up the company for someone to come in after her. He highlights how Chris’s model of the role revealed the necessity for Moshe to have someone besides himself in the seat. 

The mindset of laying up for someone else is an integral part of being a fractional Integrator. Chris discusses the tools and practices she models for Visionaries to help paint the right picture of the Integrator’s role. 

Both Chris and Moshe talk about the influence of having any employee or leader in a business aligned with the values of the company. And values often carry a heavier influence than industry knowledge. Chris shares the basic tenets of a business and how to support a Visionary without having industry-specific expertise. 

LMA™ (Leadership, Management, and Accountability) builds the team up in the day-to-day practice of EOS®. Moshe points to LMA as one of two key jobs of an Integrator. The other one is owning the day-to-day operations. 

The Same Page Meeting acts as the bridge to allow fractional, remote Visionary/Integrator duos to achieve success. Moshe and Chris are the ideal models for how to do it well and transition into EOS purity through fractional integrators. 

The EOS Toolbox™ highlights the influence of both the LMA and the Same Page Meeting on how Moshe and Chris were able to thrive in their roles and as a team.

If you’re interested in learning how to use the Entrepreneurial Operating System® in your business or how to solve problems effectively with your leadership team, don’t miss this episode of Rocket Fuel™. 

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About The Rocket Fuel Podcast

Every outstanding entrepreneurial business has a common element that launched it to success. 

It has a Visionary who sees the big picture, envisions the future, and lives for challenge and risk. It also has an Integrator™, who works behind the scenes executing the business plan and doing the backbreaking work of making the Visionary’s dreams a reality. 

On their own, these two types of leaders have potential, but together they form an essential relationship that propels their business to new heights – we call that Rocket Fuel™. 

Join real and raw conversations with the world’s top entrepreneurial duos as they talk about their journey to getting more of what they want from their business. Hosted by Mark C. Winters, Visionary and co-author of Rocket Fuel. 

About Mark C. Winters

Mark C. Winters is an Expert EOS Implementer™, co-author of Rocket Fuel alongside Gino Wickman, and the Visionary of Rocket Fuel University™. Since age 28, Mark has started, bought, shut down, or sold 14 companies. Today, he spends much of his time helping entrepreneurial leadership teams run on EOS® and has delivered over 700 full-day sessions with companies around the United States. Mark’s talent for introducing the right combination of perspective and process sparks leadership teams to start moving, move faster, or begin moving in the right direction — with clarity. 

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