How To Turn Your Business Into An Intellectual Property Powerhouse
What if your existing business is actually an R&D engine for a second, infinitely scalable company? Dan Sullivan reveals how top entrepreneurs transform their hard-earned solutions into licensable IP. Learn from EOS® leaders Mark O’Donnell and Kelly Knight about leveraging partnerships, simplifying complexity, and using an abundance mindset to multiply revenue without compromising quality or culture.
Show Notes
Every entrepreneur has two companies: The first is your R&D engine (proven solutions, processes, and team). The second is your IP-licensing business (scaling those assets infinitely).
Your team’s creativity fuels both companies. Free them to innovate in the first, while the second monetizes their breakthroughs.
If you create a valuable solution, others might want to get your solutions out to their networks.
Unique solutions can have multiple uses and applications.
R&D isn’t a cost—it’s your future equity. Every innovation is a licensable product.
You can take your intellectual property and disperse it in ways that become a much bigger multiplier than if you just did it yourself.
Your second company requires no extra work. It thrives on the creativity you already have.
When other people start using your IP, it can grow unpredictably—and may be used in ways that are detrimental to your brand.
Letting others deploy your IP with guardrails, on the other hand, can expand your reach and credibility.
The fundamental problem that all companies have is, how do you grow and stay simple?
Resources
Dan Sullivan and Strategic Coach®
The D.O.S. Conversation® by Dan Sullivan
Casting Not Hiring by Dan Sullivan and Jeffrey Madoff
