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Answer “Yes” or answer “no”. But, don’t say “maybe”. “Maybe” is noncommittal and it rarely buys you time.

During the Civil War, soldiers who had a near death experience on the battlefield described it as “seeing the elephant”. In other words, they experienced something so overwhelming and so intimidating that they felt paralyzed, unable to act. They survived (by miracle or poor aim) but were forever scarred by the experience.

It’s estimated that uninspired, disengaged employees cost American business more than $350 billion annually. Over the last decade, a Gallup Poll of 10 million employees revealed that two thirds felt they were not given the opportunity to do what they do best every day.

Yesterday was President’s Day and I thought I’d share a story about John Adams, our second President.

Teddy Roosevelt once said that “when presented with a problem the best thing to do is to make the right decision, the next best thing is to make the wrong decision and the worst thing is to make no decision.”

After completing the Core Values exercise for your organization (learn how on pages 34-45 of Traction) you can make them come alive with a Core Values Speech (see examples on pages 39-44 of Traction) and also with your company’s Core Values Book. This book captures stories from employees, customers and vendors about how your company’s values resonate with them. Let them tell a story about how one or more of your values supported a fellow employee or how it gave a customer a reason to return.