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Traction provides good direction on how business leaders should manage their company. Before founding a strategic planning firm I worked with Fortune 500 companies like IBM, Accenture, etc.. As an entrepreneur, I have also worked with many small companies that have 3 to 5 employees. I tell you this because Traction provides a great balance between the sophisticated management methodologies at larger companies and the simplistic approaches you see in self help business books all the time.

I’ve read a lot of books on trying to reach optimal performance inside of organizations and this book was certainly one of the best. Very hands on, practical applications that are grounded in real life business applications. Most large organizations could benefit by having their CEO’s read this book and to really check in to whether or not their companies are getting traction. If you are a leader in an organization, you will regret not reading this book!

I wish I had purchased this book when I first heard about it months ago. The information is so logical and straightforward. Even skipping around and reading things out of order, I have new ideas for my business every time I read something from this book. The scorecard and numbers sections are invaluable.

I have put the principles of “Traction” into place in my business and now focus on the activity that earns us the most income. I use to be everything to everybody and spent too much time earning too little for too much activity. This book is a must read for all business owners!