I wish I had purchased this book when I first heard about it months ago. The information is so logical and straightforward. Even skipping around and reading things out of order, I have new ideas for my business every time I read something from this book. The scorecard and numbers sections are invaluable.
Your Guarantee Isn’t the Risk. Your Lack of One Is.
Reeve Bunn
I’m sitting across from a leadership team of smart, hardworking people who have built something real, and I bring up
