Great Advice

By Cinnamon B. (Washington)

TRACTION: GET A GRIP ON YOUR BUSINESS by Gino Wickman was a slightly different book for me to review, as my regular readers will notice. Due to my current educational state, I figured it would be an interesting choice, however, so I embarked on a mission to learn about business ownership and management.

TRACTION spends a lot of time encouraging the reader to focus on goal setting and analysis. Are your goals appropriate for what you’re doing? Is what you’re doing appropriate for your goals? The idea is to stop spinning your wheels so much and get down to the business of running your business in an effective and efficient manner.

I see this book helping those running a business to both start and set goals from the beginning and get a wayward business back on track. Perhaps your business is bordering the line between profit and disaster. TRACTION has some good tips and advice for how to pull yourself in and focus on the important aspects of the business. Not every person runs a business the same way and TRACTION will help the reader learn the best way to run his or her business.

I found Mr. Wickman’s writing style to be easily understandable and conducive to a casual reader looking for good advice. This isn’t a textbook with dry language where the reader has to force themselves to turn the pages. The pages turn easily here, the promise of great information too tempting to stop reading. Furthermore, his advice seems very realistic. I have not had the opportunity to put any of it into effect yet, but this book is the kind that I could see anyone running a business being able to use effectively. This is a book for your average Joe and one that he or she might benefit from.