S1E14: Pass or Play: Using EOS® to Discern the Right Opportunities | Jeff Hennen and John Green

Rocket Fuel
Rocket Fuel
S1E14: Pass or Play: Using EOS® to Discern the Right Opportunities | Jeff Hennen and John Green

Share Now:
Listen on:

In 2012, Jeff Hennen and his wife, Carolyn, purchased The Rag Company, which had been started in 1999. Both had MBAs and wanted to see if they “had what it takes.”  

When a video review of the towels they manufacture went viral, their business took off overnight. At that point, they had only a couple of employees, so they were scrambling to find help. That’s when John Green came on board. 

Jeff,  co-owner and Visionary, and John, COO and Integrator, share how embracing the EOS framework helped them navigate exponential growth and build an effective team. 

Key Takeaways:

  • You can’t take on every opportunity that presents itself; it needs to be the right fit for the direction you are trying to go. 
  • As the company grows, you need more organization.
  • Making sure the Visionary and Integrator do the work to become aligned will help the team see the vision.

Some Questions Asked:

  • How did the Hennens find out about the opportunity to purchase The Rag Company?
  • Why did Jeff and Carolyn hope the original owner would turn down their purchase offer?
  • Has The Rag Company had any videos go viral like the first one did?
  • Can you work as a part-time Visionary?

Managing Opportunities With an Effective V/I Duo™

When a video review of the Rag Company’s microfiber towels went viral, Jeff and Carolyn’s business took off overnight. This experience helped them realize that social media was going to be a significant tool in growing their business and that automotive detailing was going to be their niche. 

During this time of exponential growth, John Green came on board. John and Jeff began to work closely together, handling the growth and day-to-day challenges of The Rag Company.  

They began their EOS journey when Jeff’s wife, Carolyn, started reading Traction and told John, “This is us. You need to read this.” Once they were all on board, they began working with their Professional EOS Implementer® to define their roles.

“We needed some sort of mechanism to help us slow down a little bit, focus on what’s in front of us, and understand which opportunities we should take and which ones we may need to pass on.” – John [14:49] 

Jeff is a natural Visionary who tends to want to seize every opportunity. In John’s role as the Integrator, he has learned to put on his “referee shirt” and not only help Jeff determine which opportunities they should pursue but also communicate that information to the rest of the team.  

“You can’t do it all instantly. You have to pace it and use the resources you have.” – Jeff [17:09]

Jeff and John describe how their leadership team has become more effective at tackling the “meaty” issues. They link much of this success to the progress the two of them have made in their Same Page Meetings. Now they are able to get to a resolution quickly.

If you’re interested in finding out more about how EOS can help you learn when to seize an opportunity and when to give it a pass, you won’t want to miss this episode of Rocket Fuel.

Learn More:

Jeff Hennen | [email protected]

John Green | [email protected]

The Rag Company

New call-to-action

About The Rocket Fuel Podcast

Every outstanding entrepreneurial business has a common element that launched it to success. 

It has a Visionary who sees the big picture, envisions the future, and lives for challenge and risk. It also has an Integrator™, who works behind the scenes executing the business plan and doing the backbreaking work of making the Visionary’s dreams a reality. 

On their own, these two types of leaders have potential, but together they form an essential relationship that propels their business to new heights – we call that Rocket Fuel™. 

Join real and raw conversations with the world’s top entrepreneurial duos as they talk about their journey to getting more of what they want from their business. Hosted by Mark C. Winters, Visionary and co-author of Rocket Fuel. 

About Mark C. Winters

Mark C. Winters is an Expert EOS Implementer™, co-author of Rocket Fuel alongside Gino Wickman, and the Visionary of Rocket Fuel University™. Since age 28, Mark has started, bought, shut down, or sold 14 companies. Today, he spends much of his time helping entrepreneurial leadership teams run on EOS® and has delivered over 700 full-day sessions with companies around the United States. Mark’s talent for introducing the right combination of perspective and process sparks leadership teams to start moving, move faster, or begin moving in the right direction — with clarity. 



Begin your 30-day free trial of the simple-to-use, all-in-one software for getting more of what you want from your business.

Exclusively from the makers of EOS.

Subscribe to the EOS Podcast

Latest Episodes

Subscribe to the EOS Podcast


Base Camp


Client Portal



Search the EOS Worldwide Blog

Skip to content