I’ve spent a lot of my career watching entrepreneurs wait for certainty.
Sometimes it’s around a hire. Sometimes it’s an investment or an idea they’re not quite ready to put into the world.
I understand the instinct. Nobody wants to make the wrong call.
But the entrepreneurs who tend to get what they want seem to approach risk a little differently.
They don’t expect to know everything before they act.
They know there are some things you can only learn by doing because once you act, you have something real to respond to. Maybe the result is what you hoped for. Maybe it isn’t. Either way, you know more than you did before.
And that makes me wonder what we really mean when we call something a failure.
If the result teaches you something important and changes what you do next, was it really a failure?
I think that’s why the best entrepreneurs I know have such a strong bias toward action. They aren’t reckless. They just understand that learning often happens on the other side of doing.
Maybe that’s why the rhythm of EOS has always made so much sense to me.
You commit to Rocks for 90 days, use the Scorecard to see what’s happening every week, work through Issues as they come up, and leave with To-Dos that move something forward. Then you come back with more information and keep going.
You’re constantly learning by doing.
Where are you still waiting to know something that you could learn by doing?
What action could you take this week that would give you new information?
