The above title is our EOS Creed. Simply put, if you want a great enduring company, everyone on your leadership team must speak the same language and play by the same rules.
As Harry Beckweth says, “People don’t lead, purposes do.”
A common debate leadership teams have when setting Rocks is deciding whether something that is your day job can be a Rock—for example, things such as training, sales activity, reducing the AR balance, establishing the budget for the year, or employee reviews.
I was in a Starbucks this week and noticed Howard Schultz’s book Onward. He is the CEO of Starbucks, and the book’s subtitle, How Starbucks Fought for Its Life without Losing Its Soul, prompted the idea to send you this video.
When I use the word “commitment,” many interpret it as commitment to the company, team, or cause. That’s not at all what I’m referring to here. Of course everyone on your leadership team is committed to the company (I hope). The question is, is each person on your leadership team committed to every decision you make every time?
It feels like an oxymoron discussing process to entrepreneurial leaders, but I hope to make clear the value of marrying process and entrepreneurship.
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