Executive Read: Weekly Book Reviews by Notable Twin Cities Leaders

Executive Read: Weekly Book Reviews by Notable Twin Cities Leaders

Who: Matt Meents, CEO of Reside (Minneapolis, MN)

What: “Traction: Get a Grip on Your Business” by Gino Wickman

Why: “Of all the great business books I’ve read, none has had a more lasting impact on me and my business than ‘Traction.’ I used to be a frustrated entrepreneur turning out 300 ideas a day that rarely took root in a way that helped our business. So I worked harder and longer until I was burned out and ready to quit. The simple concepts and practical tools in ‘Traction’ have given me my life back and brought a new level of energy and focus to our entire team.”

“Traction’ introduces readers to the six key components of a truly great business: vision, people, data, issues, process and traction. The book makes it easy to assess your own company in those areas. It provides a full set of real-world tools and a proven system, EOS (Entrepreneurial Operating System), that helps your team become its best by constantly working to strengthen each of those components.”

“All entrepreneurial businesses are fast moving. As a provider of Web services that help businesses grow, Reside is no exception. But my 300 ideas were a source of chaos that served to complicate our forward progress rather than accelerate it. Thanks to ‘Traction’ and EOS, we’re now focused on achieving our vision, delighting our clients and working together as a more cohesive team.”

“Based on my own experience, I think this book will be particularly beneficial to frustrated entrepreneurs who want to get their lives back and love their businesses again.”