Only Four More To Go

Before implementing EOS® in my business, my number one pet peeve was repeating myself. It was frustrating to feel like people weren’t listening to me, and it also seemed incredibly inefficient to say the same thing more than once. And anyone who knows me, knows that I am all about efficiency!

It was my love for efficiency that inspired me to launch my own software development business over fifteen years ago. My mission was to automate repetitive tasks to help free people up to spend time on more valuable things. I was good at it, and everyone told me that my drive for efficiency was my superpower.

Unfortunately, it never occurred to me that this superpower could also become my kryptonite as my business grew. As we added people to the team, my leadership approach remained focused on efficiency. I gave people all of the information I thought they needed – all at once –  and then set them free to get stuff done without bothering me. When someone came back to me with a question, or made a mistake, I would get frustrated, thinking, “But I told them exactly what to do – why didn’t they listen to me? I shouldn’t have to tell them more than once! That’s so inefficient!”

EOS-7-580x365pxSeven Times

When we decided to implement EOS in my company, I realized that my attitude was all wrong. Reading Gino Wickman’s book, Traction®, I learned that most people actually need to hear things seven times before they really hear it for the first time. In Chapter 3, Gino says, “By the seventh time, they’ll be on board. You have to adjust your outlook from ‘I’ve told them three times  this is so frustrating!’ to ‘I’ve told them three times  only four more to go!’”

Suddenly, I realized that I had been walking around for years thinking that it was inefficient to repeat myself, but in reality, it was inefficient NOT to repeat myself. Since I didn’t hide my frustration well, my team avoided asking me questions. Because I expected everyone to remember every word I said the first time I said it, nothing was written down or documented. And as a result, hours of time and energy were being wasted. I was horrified; my superpower had officially become my kryptonite.

Plan to Repeat Yourself

From that moment on, “Only four more to go” became my mantra. Instead of being perpetually annoyed, I started to plan to repeat myself. We began documenting our processes, and built repetition into everything  from employee on-boarding and training to client relationship management. Over time, the issues we had been experiencing went away, freeing me up to spend my time and energy on things I enjoyed more  like becoming a Professional EOS Implementer™!

Today, repetition is a way of life for me. It’s built into everything EOS Implementers do as teachers, coaches, and facilitators in the EOS Process™. In fact, I love it when my clients complain about having to say the same thing over and over and over to their teams, because it gives me a reason to repeat my favorite phrase: “Only four more to go!”

Next Steps

Picture of Marisa Smith

Marisa Smith

EOS Implementer Marisa Smith has always been obsessed with business. While other kids played with G.I. Joe and Cabbage Patch dolls, she created imaginary companies in her basement and spent her allowance on office supplies. In 2002, Marisa founded her own company and grew it into a full-service marketing agency with clients worldwide. Ten years later, after realizing her company had “hit the ceiling,” she implemented EOS to scale. She delegated daily operations to her Integrator and stepped into an extraordinary opportunity as Director of Marketing for EOS Worldwide. During her four years on the EOS Worldwide Leadership Team, Marisa transformed the company’s marketing efforts, implementing a lead-generation strategy that drove growth by more than 400%. Inspired by her passion for teaching people about EOS, she became an EOS Implementer, dedicating herself to helping entrepreneurs accelerate their growth. Marisa also served two years as a Regional EOS Community Builder, training new members of the EOS Implementer Community. She is the co-author of ROLLOUT: Get Your Entire Team Running on EOS to Achieve Your Vision (January 2026). View my EOS Implementer Profile

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