EOS® vs. V2MOM (Salesforce)
V2MOM (Vision, Values, Methods, Obstacles, Measures) is a strategic alignment framework developed by Salesforce CEO Marc Benioff. EOS® (the Entrepreneurial Operating System®) is a complete business operating system. Here is how they compare.
| Dimension | EOS® | V2MOM |
|---|---|---|
| What it is | Complete operating system | Strategic alignment framework |
| Scope | Six Key Components of a business | Vision, Values, Methods, Obstacles, Measures |
| Origin | Gino Wickman | Marc Benioff, Salesforce |
| Planning Document | V/TO (two pages) | V2MOM document |
| People and Process Tools | Yes | No |
| Meeting Rhythm | Level 10 Meeting, Quarterly Pulsing, Annual Planning | Not prescribed |
| Most similar EOS element | V/TO | V2MOM |
Honest Summary
V2MOM is closest in scope to the V/TO — it captures vision and strategic priorities. EOS includes a V/TO plus tools for people (GWC, People Analyzer, Accountability Chart), data (Scorecard), issues (IDS, Issues List), process (Three-Step Process Documenter), and execution (Rocks, Level 10 Meeting, Meeting Pulse).
V2MOM works well for large enterprises that need a lightweight alignment framework. EOS is designed for entrepreneurial companies of 10–250 employees that want a complete operating system.
Learn More About EOS®
If you’re evaluating business operating systems, the best next step is to see EOS in action. Start with a Free 90-Minute Meeting with a Professional EOS Implementer — no commitment, no cost.
You can also read Traction by Gino Wickman to get a complete picture of how EOS works before making any decision.