How long should you tolerate “growing pains” before admitting the way you’re operating is not working?
Brock Beiersdoerfer and his wife Kimberly opened The Heavenly Donut Company hoping to build something meaningful, but the business soon had Brock working brutal hours, worrying about payroll, covering overnight shifts, and watching the freedom they wanted disappear. The pressure peaked in moments like a 35-hour shift, canceled direct deposits, unreliable employees, and the realization that the business was consuming time he could never recover with his family.
You’ll hear how Brock learned to stop carrying every responsibility himself, developed leaders who could run the company without him, and ultimately transformed a business that trapped him into one that gave him room to build a new purpose.
What you’ll learn in this episode:
00:01:30 — How a business that begins as a shared dream can take over your marriage, conversations, and home life.
00:03:20 — What a 35-hour work shift taught Brock about the difference between owning a business and being owned by one.
00:05:19 — Why learning to delegate became the first major breakthrough after years of trying to carry everything himself.
00:07:39 — How financial fear can convince you that hiring help is too expensive even when doing everything yourself costs much more.
00:07:57 — Who changed Brock’s business by stepping from part-time donut decorator into a leadership role that created real freedom.
00:11:36 — What happened when Brock’s managers told him one of the best things he had done for the business was not being there.
00:13:03 — How stepping out of daily operations forced Brock to confront a new question about identity, purpose, and what came next.
00:20:44 — When “growing pains” stop being temporary and become proof that the way you’re running the business needs to change.
Learn more about Brock Beiersdoerfer and The Heavenly Donut Company:
https://www.theheavenlydonutco.com/
Want to gain traction in your own company? As written about in the bestselling book Traction by Gino Wickman, the Entrepreneurial Operating System® (EOS®) helps entrepreneurial leadership teams clarify their vision, gain traction, and work together more effectively. Learn more:
https://www.eosworldwide.com/
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This episode was produced by Story On Media:
https://www.storyon.co/
