How do you handle resentment when your partners aren’t carrying the same weight?
As ConEquip scaled into a nine-figure company, the pressure didn’t just grow the business; it exposed cracks in control, communication, and trust. One founder was ready to walk away, the partnership was strained, and the weight of leadership started bleeding into their personal lives. You’ll hear how they faced those moments head-on, brought in outside help, and rebuilt not just the business, but their relationship with each other.
What you’ll learn in this episode:
00:04:57 — How shifting from working in the business to working on it unlocked scalable growth
00:06:20 — Why delegation feels risky at first and how hiring your first employee changes everything
00:10:50 — The moment a consultant became a full-time partner and transformed the company’s trajectory
00:16:13 — What it looks like when each founder hits their personal ceiling and tension starts to build
00:19:17 — How refusing to let go of control can become the biggest obstacle to growth
00:24:36 — Why making decisions at 60–75% certainty can accelerate growth faster than waiting for perfection
00:35:37 — How outside counsel and hard conversations rebuilt trust and saved the partnership
Al Alexander is a co-founder of ConEquip, a leading supplier of heavy equipment parts. He leads the company’s vision, marketing, and culture, and has played a key role in scaling the business from a small startup into a nine-figure company. Al is passionate about building people, developing leaders, and creating a workplace where core values actually drive decisions.
Ryan Loos is a co-founder of ConEquip and leads the company’s financial strategy and operational structure. Originally brought in as a consultant, Ryan became a partner and helped bring the discipline, systems, and accountability needed to scale the business. He’s known for turning ideas into executable processes and helping teams move from chaos to clarity.
Thank you to Al Alexander and Ryan Loos for being on our show.
Learn more about ConEquip:
https://conequip.com
Get a grip on your business with Traction by Gino Wickman—the proven system to help you gain clarity, accountability, and results: https://www.eosworldwide.com/traction-library
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This episode was produced by Story On Media: https://www.storyon.co/
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