Vision 9: 1-Year Plan

Shannon Badger helped grow Badger CPA from nothing into a 60-person firm, but behind the inspiring growth story was a founder learning in real time how much a business can take from your confidence, marriage, health, parenting, and sense of control. As the firm scaled, Shannon and her husband Jonathan remortgaged their house, gave up vacations, and saw the outcome of spending too much time away from their young kids. Eventually, Shannon realized she couldn’t simply “work harder” to magically solve unclear roles, weak systems, bad incentives, or the people problems they were avoiding. She needed a system, and fast.

Ryan Hawk built his life around hard work, competition, and consistency, but losing the quarterback job to Ben Roethlisberger forced him to confront an uncomfortable truth: sometimes effort alone cannot change the outcome. Years later, he walked away from a successful corporate career to turn his side hustle, The Learning Leader Show, into a business—only to realize that the podcast, the coaching work, and now, the livelihoods of his team are overly dependent on him. In this episode, Mark O’Donnell and Ryan talk through how they learned that sometimes you have to change the situation instead of grinding harder.

Brock Beiersdoerfer and his wife Kimberly opened The Heavenly Donut Company hoping to build something meaningful, but the business soon had Brock working brutal hours, worrying about payroll, covering overnight shifts, and watching the freedom they wanted disappear. The pressure peaked in moments like a 35-hour shift, canceled direct deposits, unreliable employees, and the realization that the business was consuming time he could never recover with his family.