Great employees stay at companies, not for the money or the benefits, but for the culture. Employees want to work at companies where it feels great to come to work. They come in early and hang around at the end of the day because they love being around other great employees. Your culture is built on your core values. People love people who share their values. For an example of one such company, see my post on the Netflix culture here.
Gino Wickman, CEO and founder of EOS Worldwide, explains in the video below, in under 5 minutes, how companies using EOS build their culture by perpetuating their values.
If you can’t see the video, you can find it here on YouTube.