Topic: Core Focus

Advice and Insight for Entrepreneurs and Leadership Teams

Hedgehog or Fox?

Hedgehog_or_fox

In his book, Good to Great, Jim Collins asks, “Are you a hedgehog or a fox?”

The Hedgehog Concept originated from a line of the Greek poet Archilochus, “The fox knows many things, but the hedgehog knows ONE BIG THING.”

As the story goes, the cunning fox spends hours strategizing the perfect attack on how to eat the hedgehog.  He continually tries and fails, as the hedgehog simply rolls into a shiny, spiny ball with each attack.

After days of the fox’s attacks, the hedgehog’s laser focus on one simple method of defense keeps it alive.

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The High Cost of Losing Focus in Your Business

Vision

The Core Focus clearly defines your company’s sweet spot – work you love to do and are best at. Used properly, it helps you stay laser-focused on the stuff you do that most consistently delights your customers, makes you money, and allows you to have the most fun. To get it right, you’ve got to resist the temptation to try being all things to all people, and to ignore “shiny stuff.”

This sounds easy, but is often very hard, and surprisingly costly. One of my clients admitted this last week – and the story was so good I asked him to write a guest blog on the subject. Enjoy…

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