Keep Your Business on Track
Keep Your Eyes on the Road: Using Your Core Focus to Keep Your Business on Track
Imagine driving on a highway you’ve never been on before. Preferably you’re driving a convertible and the views are breathtaking. In this scenario, it’s unlikely you’ll notice the guardrails. However, the guardrails are almost invisibly keeping you on track, guiding you safely and efficiently to your desired destination. In your business, your Core Focus™️ functions the same way.
The video below offers brilliant words of wisdom attributed to Warren Buffett as career advice to his personal airline pilot, Mike Flint. I have read this story before. This gentleman, self-described creativity expert James Taylor, offers it as advice for creatives.
One of my clients, a small software company in Detroit, had this a-ha moment in our recent quarterly session. “With great power comes great responsibility. We have great power (talent on our team), and we’re not being responsible because we aren’t focusing it effectively.”
Business owners know that providing an excellent product with excellent service at excellent prices typically leads to strong growth and profitability. But did you know there is another more subtle — possibly more powerful — factor that can pave the path to better profits? It’s your mission statement.