The Dangers of Shiny Things
There’s a term to describe tempting opportunities outside of an organization’s core competencies: “Shiny Things.”
Like sparkling diamonds or the flashing lights of fame, these opportunities beckon. Shiny things lure even the most rational leadership teams into poor strategic choices with real implications. When confronted with a new opportunity — a shiny thing — you’ll need to ask if it is a “core” or is it a “lure”?
My son didn’t like what he heard from me, so he went to his mom and got the answer he wanted. We call this “
Hey Ms./Mr. Visionary, is your company getting everything it needs from the