Don’t ever agree to disagree.
Tool: V/TO
8 Questions to Achieve Your Company Vision: Have you Mapped Out Your Path for This Year?
So, you want to get to a specific location – let’s say Grand Island, Nebraska. To get there in the timeliest fashion you will need a specific tool – a map. Nowadays this map may come in other forms (GPS, your phone, print out from mapquest.com, etc.), but the fact remains you still need a map to get there. You need a map because you have never been there and you don’t know the way. Now, think about where you want to take your company. Have you been there before?
What Are Your Three Uniques?
Many leadership teams spend thousands of dollars each year on unfocused sales and marketing efforts that end up not being effective because they never really established a clear strategy and goals when they first began the process. One of the most important parts of defining a marketing strategy for a small business is to determine what are your “Three Uniques”. Known in the marketing world as the differentiators of a business or its value proposition, the Three Uniques for a business are what makes your business different. They also determine what makes your business stand out from the rest and who your competition is. If you were to line yourself up against your competition, you may share some of the same characteristics in terms of services and focus, but no one else should have the same Three Unique that your business does. When you’ve defined your Three Uniques, it means that you’ve defined what makes you unique and special to your ideal customer.
Creating a 3-Year Picture™
In today’s fast paced world, it’s important for business owners and leadership teams to always be a few steps ahead of the game. Even though a great deal can change in a business over three years, business coaches recommend taking the time to create a vivid picture of what your business will look like in three years. Why? A 3-Year Picture helps leadership teams accomplish the following:
Setting a 10-Year Target™ for Your Business
There’s a common thread that unites the most successful leadership teams and the most successful companies in the world: they all have a habit of regularly setting and achieving both short-term and long-term goals for the business, and are constantly working on a path that helps them achieve those goals.